A joint research conducted by researchers at the University of Lincoln, Lancaster University, and the University of Hertfordshire has found that iPhone users have lower levels of honesty-humility – a personality measure that includes sincerity, honesty, faithfulness, loyalty and modesty as compared to users of android phones.
According to Indy100, iPhone users are also more likely to see their phone as a status symbol than Android users, have higher levels of emotionality, and are more likely to be extroverted.
As for android users on the other hand, the research found that they are less interested in wealth and social status and were more honest and agreeable.
The study was reportedly published in the journal Cyberpsychology, Behaviour, and Social Networking.
The controversial research conducted among over 500 participants also found that android users are less likely than iPhone users to break rules for personal gain.
Indy100 further reported that the researchers designed a computer programme based on the finding with the aim of predicting what smartphone people owned. It said the programme guessed correctly 70 per cent of the time.