Ghanaian music superstar, Rebecca Acheampong, popularly known as Becca, has advised colleagues in the industry not to build an oversize brand.
Speaking on Live919’s drive time show ‘Route919’ monitored by TheNewsGh.com, Becca told Antoine Mensah most people build brands that they cannot maintain due to major factors beyond their control.
“It is prudent to build brands that shouldn’t cost you a lifetime. You should build a brand that relates to your finances and time, just live within your means when creating a brand and stop giving yourself pressure,” she said.
She then advised young entertainers and entrepreneurs to be more particular about the brands they create for themselves.